Accenture Explores Travel’s Changing Realities

The travel landscape is constantly changing. What do our experts—and the leaders of some of the industry’s most successful organizations—see as the way forward? Find out in the latest issue of The Guide, the digital magazine from Accenture Travel.

Travel readiness index

A new way of forecasting is needed for today’s travelers. Combining data with forecasted intent, we’re creating a monthly index which tracks travel and non-travel indicators that influence overall readiness to travel again, such as COVID-related health status, economic indicators, travel demand, and mobility status.

The latest findings show:

  • The average score reached 0.70 in September (scale from 0 to 1), up 5% from August and -26% from pre-Covid baseline.
  • Turkey maintained its lead positioning, followed closely by France and Spain.
  • Government alignment is needed to address a patchwork of rules that could hinder travel in the upcoming holiday season.
  • The Index now includes two countries from the Middle East region: the United Arab Emirates and Saudi Arabia.


About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services — all powered by the world”s largest network of Advanced Technology and Intelligent Operations centers. Our 624,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at 

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