4 Successful Influencer Marketing Campaigns

Our recent 8-part series on influencer marketing explained the concept and key tactics. In this post, I’ll cite examples of brands that have used influencer marketing to sell products and…

Popular payment methods in Europe in 2022

Payment methods are an integral component to the success of ecommerce businesses. Knowing which payment methods are preferred by customers can increase conversion for online stores. Genome, a Lithuania-based financial…

SEO: 6 Critical Search Console Reports

Google Search Console is essential for optimizing organic rankings because its data comes straight from Google itself. No other tool provides Google’s direct experience in crawling, indexing, and ranking your…

Digital Clienteling Platform Breathes Life Into Live Commerce

The marketing technique called clienteling is used by retail workers to establish long-term relationships with key customers. When applied to e-commerce, the practice is based on having access to data…

Ecommerce Design Is Critical (but Misunderstood)

Designers commonly claim their role is critical to ecommerce success. Yet non-designers often counter by citing Amazon and other high-converting sites that are, seemingly, design agnostic. Designers are right in…

93 Mobile Games of Zynga

Mobile game developer Zynga has agreed to be acquired by Take-Two Interactive, publisher of the Grand Theft Auto franchise, for $12.7 billion. The move will give Take-Two an advantage in…

Ecommerce Product Releases: January 17, 2022

Here is a list of product releases and updates for mid-January from companies that offer services to online merchants. There are updates on ecommerce design, SMS marketing, next-generation search, live…

How to Set Up a Paid Newsletter

Paid newsletters are driving profits in the creator economy. Podcasters, YouTube personalities, bloggers, musicians, business coaches, and the like are collectively called creators. Creators who are compensated directly or via…

Growth potential for ecommerce in Nordics

The Nordic countries of Denmark, Finland, Norway and Sweden were very early adopters of the internet and have a highly developed digital infrastructure. Online shopping is very common in the…

Amazon, Walmart and the Epic Battle for Consumer Spending

Two behemoths are locked in a battle for consumer spending and loyalty. For over two decades Walmart dominated brick-and-mortar retail while Amazon ruled online. Now they are on a collision…