Chipotle Metaverse Visit Was Confusing and Unsatisfying


I’ve never played Roblox before, so I was prompted to make an account.

Chipotle Roblox



Mary Meisenzahl/Insider


Roblox is a free gaming platform with over 100 million active users, many of whom are children.

Chipotle Roblox



Mary Meisenzahl/Insider


Source: Insider

I’m not much of a gamer, but I was able to install the game in about five minutes by following some easy instructions.

Chipotle Roblox



Mary Meisenzahl/Insider


I preemptively closed Slack and Photoshop, correctly anticipating that Roblox would have my computer’s fan going into overdrive.

Chipotle Roblox



Mary Meisenzahl/Insider


As soon as the game opened, a text bubble informed me that I’d been dropped outside of the first Chipotle in 1993.

Chipotle Roblox



Mary Meisenzahl/Insider




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