When Netflix ushered in the era of streaming video, it helped break the traditional TV ratings. Now, the company says it wants to bring them back, sort of: the streaming giant is about to release a list of its most popular TV shows and movies, which it will update weekly.
Netflix’s data will be displayed on its own website, where it will offer multiple top 10 lists that rank headings according to the number of hours the company’s customers have spent watching them. The company will have global rankings for TV shows and movies, as well as a top 10 list for 90 different countries. Netflix also said it would bring accounting firm Ernst & Young to audit its numbers and release a report from that company next year.
This will have almost zero impact on the way you view Netflix – unless you keep track of how other people view Netflix. Which, to be fair, Some people are.
Here’s a sample of what Netflix’s ratings will look like – these charts rank Netflix’s worldwide view for the second week of November, and include items owned by Netflix as well as items licensed from other companies:
A streaming company regularly publishes its own viewing data, unlike the old TV world, while Nielsen regularly tracks the cost of viewing for all TV networks and makes that data widely available.
But we are no longer living in that world. Instead, video viewing is increasingly splitting into different streaming services owned by different companies to cherry-pick listeners to share data when they feel they have something to be proud of.
Netflix is no different from its competitors in this respect: it is releasing these new numbers because they think they reflect well on Netflix.
And while those numbers may be appealing to you, for someone who watches Netflix, the numbers really do attract a professional audience. This includes investors who want to see if the billions of dollars spent on Netflix content is turning into Things People’s Watch (note that the top two lists above are dominated by Netflix products rather than rent). That means Hollywood talent, who wants to be reassured that a lot of people are watching what they create for Netflix.
The numbers represent an unspeakable challenge for rival streaming services like Disney +, Hulu and Peacock: We dare you to express your numbers using the same method because we bet they are much smaller than us. It’s also worth noting that the main viewership of traditional TV ratings numbers – where advertisers will spend their money – is not a factor here, as Netflix does not run ads.
Netflix kept all of its watch data to itself, and was initially shaken when outsiders tried to measure their own shows. But two years ago, it began to selectively and periodically publish some of its own numbers – always the ones that flattered the company.
The numbers have also been ridiculed by contestants and critics. This is partly because there was no real transparency in reporting, and partly because of Netflix’s bizarre and altered definition of a “view” key. At first Netflix said that a scene happened if someone watched 70 percent of a TV show; The company then corrects it and says that anyone who has watched the show for at least two minutes will be considered a viewer.
Now, Netflix is simply tracking how much time its viewers spend with a show or movie. That means, theoretically, that two people are watching Red notice, Dwayne’s “The Rock” starring Johnson, Ryan Reynolds and Gal Gadot, the heinous but popular action movie will count as a single person watching the movie twice.
So let’s say Netflix does one Red notice The sequel (pro: the movie, which is thought to have had a budget of $ 200 million, is considered an attempt to create Netflix’s own action franchise; con: it looks and feels like it was made for A lot Less than 200 200 million
On the other hand, behind-the-scenes information about the entertainment they receive is not necessarily a good experience for consumers. We watched TV shows and movies with almost no idea how many other people were watching and that was fine. Feel free to ignore all this.