Social Audio Marketing Trends and Challenges for 2021

Loading Something is loading. The excitement over social audio is palpable, judging by the number of companies building out apps or features to support it, and by the number of…

7 Reasons Why Marketing Emails Fail

Underperforming marketing emails are often an indicator of overall program deterioration. Reductions in clicks, conversions, and revenue are typically symptoms of a larger problem. In this post, I’ll address seven…

Bark taps former Nike, Weight Watchers exec as chief marketing officer

Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Dive Brief: Bark, the company known for its BarkBox and Super Chewer…

How to Create Your Restaurant’s Marketing Budget

When it comes to your restaurant marketing budget, you need to be selective with your spending.  There are an almost endless number of ways to market your restaurant nowadays, but…

OTAs flex marketing muscle to lure travelers seeking sun and sand

U.S. travel firms flex marketing muscle to lure travelers seeking sun and sand — Photo by reuters.com U.S. travel booking firms are spending heavily on marketing to get more people…

Influencer Marketing Is Becoming a Lucrative Business for Brands in 2021

Nearly 68% of US marketers from companies with 100 or more employees will use influencer marketing in 2021. And influencer and other paid content will represent 20% of US agency…

Agilysys Names Veteran Technology Marketer Terrie O’Hanlon as Chief Marketing Officer

ALPHARETTA, GA – Agilysys, Inc. (NASDAQ: AGYS), a leading global provider of next-generation SaaS and on-premise hospitality software solutions and services, today announced that it has hired Terrie O’Hanlon as its…

Social Audio Marketing Trends and Challenges for 2021

Loading Something is loading. The excitement over social audio is palpable, judging by the number of companies building out apps or features to support it, and by the number of…

Influencer Marketing Is Becoming a Lucrative Business for Brands in 2021

Nearly 68% of US marketers from companies with 100 or more employees will use influencer marketing in 2021. And influencer and other paid content will represent 20% of US agency…

5 Content Marketing Ideas for June 2022

Six-point list articles, 50th anniversaries, podcasts, Flag Day, and Father’s Day can help online sellers attract, retain, and engage shoppers in June 2022 and beyond. Content marketing creates and distributes…