Marketers pivot holiday messaging strategy with challenging supply chain Marketers pivot messaging strategy around a tricky supply chain

Over the last 18 months, digital marketers have gotten used to pivoting strategies to mitigate supply chain interruptions and missing or delayed inventory. “We’ve been kind of having fire drills…

Get ready for sales season: New Black Friday data and downloadable website messaging guide

With Black Friday, Cyber Monday and the January sales season just around the corner, we’ve been taking a look back at last year’s Black Friday trends and successes from across…