Research Summary: Relationship Marketing through Personalization in Luxury Hotels – Differences between Millennials and Generation Xers?

As data is being generated at an exponential rate, it is imperative for professionals in virtually every industry to make use of this data to remain competitive. Relationship marketers can…

The Best Ecommerce Personalization Tools for Tailoring Shopper’s Experience

You don’t need to personalize your marketing if your business is too small. The reason:  You probably don’t have enough traffic to make it worth it. However, if you’re in…