April 20, Apple has blown the tile business out of the water. AirTags’ announcement presentation tile, founded in 2012, directly, if not better, competes for its main product line. Tile’s tiny tracker, which people attach to keys, bags and bicycles, has been a hit, bringing in বিনিয়োগ 40 million in investment this September and growing 50 percent in the first half of 2021.
However, when Airtags hit stores in May of this year, Tile CEO CJ Prober hit his company’s new, supersized competitor. Prober claims that Apple is a “fugitive exclusive train”, adding that when the tile “welcomes competition from Apple”, it must be Fair Competition
Tile trackers were available for purchase in the Apple Store and are no longer available, ranging from tile complaints to how Apple restricted tile access to the “Find My” network. As far as Prober was concerned, Apple was coming for his lunch. Six months later, Tile has released its latest Mate, Pro, Sticker and Slim trackers. Tile Ultra, its first Ultra Wideband (UWB) tracker – the same “Living Room Scale GPS” technology inside AirTags – is due out early next year.
Often Apple’s gateway can legitimize a sector, just as it did with smartwatches. Has it ever happened to trackers that it has jumped into that market? According to Prober, business is pink. “We have sold over 40 million tiles. Revenue increased in the first half of the year. Third-party product activation, a big focus of ours, we are more than 200 percent year after year. Business is good. “
But instability remains. Prober is still unhappy with Apple and says Apple’s actions have hurt its business in a way that is hard to take. “We’re seeing really strong business momentum – despite unfair competition from Apple.” It wasn’t too long ago that you could buy tile products in the Apple Store, Prober notes. “And then, very quickly, we kicked them out of the store. They’ve implemented a number of changes to their platform that have undermined our experience, as they’re launching their new My Search experience. Despite all this, and despite Apple’s own preference, business is good – but, frankly, it’s better if we compete fairly. “