The Hotels Network launches 2021 holiday initiative to support hospitality charities

The Hotels Network (THN), a direct channel growth platform for hotels, has just announced its charity holiday campaign: 30 seconds. 100 dollars. You choose. We give back.

The most wonderful time of the year is right around the corner, a moment not just to celebrate and spend time with our loved ones, but also to help others and give something back. With this in mind, the team at The Hotels Network has decided to run a campaign to support the continued recovery and sustainable growth of the hospitality industry.

Driven by this same motivation, earlier this year the company launched BenchDirect, a direct channel benchmarking platform which is free for hotels to use forever. And now, with this holiday campaign, THN wants to once again give a helping hand to push the industry forward.

30 seconds. $100. You choose. We give back.

This holiday season, THN will be donating to three hospitality charities on behalf of those hoteliers who complete a demo of the company’s direct booking tools. The chosen charities are helping our industry to grow in a sustainable way while, so importantly, supporting the people who work there, helping to make it so special:

Green Destinations.

A non-profit organization supporting more than 200 destinations in 60 countries to deliver responsible tourism based upon globally recognized principles and sustainable development goals.

The Above and Beyond.

A donation grant program offering hospitality front-line workers financial assistance due to current hardships such as a life-threatening illness or catastrophic occurrences.

HSMAI Foundation.

A foundation collecting funds for different hospitality initiatives around the globe. These focus on attracting new talent, developing emerging talent, and engaging existing talent, among others.

How does the initiative work?

The hotel discovers THN’s direct booking tools. THN makes a donation. It’s a win-win for everyone.

THN is synonymous with direct channel growth. More than 12,000 hotels around the globe are using the company’s tools to benchmark their performance and take action by personalizing the hotel website experience. With their hotel clients seeing an average uplift of 32% in website conversions, THN wants other hoteliers around the globe to experience these remarkable results as well.

When a hotel brand, who is not already a THN client, completes a demo of THN’s product during the campaign period, THN will make a US$100 donation to the charity of their choice. Hoteliers can find further details and support the initiative by simply requesting a product demo here. Hoteliers who are already a THN client can also participate by clicking here and taking a few seconds to refer a friend.

Juanjo Rodriguez, CEO and Founder of THN, commented: “With this initiative, we want to help hoteliers step up their direct channel strategy while giving them the opportunity to support the hospitality community as a whole. As we head into the new year, it’s the perfect time to come together as an industry to each make a small act of kindness which collectively can make a big difference.”

About The Hotels Network

Working with over 12,000 hotels around the globe, The Hotels Network offers clients a full-stack growth platform to power their direct channel. By leveraging a series of integrated tools and analytics, hotel brands can attract, engage and convert guests throughout the user journey.

In addition to price comparison, reviews summary and a full suite of personalization options, THN’s Oraculo product harnesses machine learning techniques to predict user behavior and then automatically personalizes both the message and the offer for each user. The company’s latest innovation, BenchDirect, is the first benchmarking product for the direct channel, providing hotels with never-before-seen competitive data that completely changes the rules of the game.

THN’s mission is to improve the online booking experience, grow direct bookings and strengthen the relationship between hotel brands and their guests.

For more information visit: or contact [email protected].

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