HENDERSONVILLE, Tennessee – Reflecting post-holiday seasonality, U.S. hotel performance fell from the previous week, according to STR‘s latest data through 8 January.
- Occupancy: 45.4% (-14.9%)
- Average daily rate (ADR): US$119.92 (-4.8%)
- Revenue per available room (RevPAR): US$54.47 (-19.0%)
Occupancy fell week over week because of a slowdown in leisure demand and a continued absence of business travel due to a Saturday holiday. While ADR also dropped from an all-time high the previous week, the metric came in at roughly 95% of the 2019 comparable.
While none of the Top 25 Markets recorded an occupancy increase over 2019, Dallas came closest to its pre-pandemic comparable (-6.6% to 55.1%).
San Francisco/San Mateo experienced the largest occupancy decrease from 2019 (-52.9% to 36.8%). The steep decline was due to the market hosting the College Football Playoff National Championship during the corresponding week in 2019.
Miami registered the largest ADR increase (+26.1% to US$269.73).
The steepest RevPAR deficits were in San Francisco/San Mateo (-87.0% to US$52.23) and Atlanta (-45.0% to US$47.80).
*Due to the steep, pandemic-driven performance declines of 2020, STR is measuring recovery against comparable time periods from 2019.
Additional Performance Data
STR’s world-leading hotel performance sample comprises 70,000 properties and 9.3 million rooms around the globe. Members of the media should refer to the contacts listed below for additional data requests.
STR provides premium data benchmarking, analytics and marketplace insights for the global hospitality industry. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit str.com and costargroup.com.