What You Need to Know About Making, Sending (and Chasing) Invoices



You’ve heard it a thousand times. Cash flow is what makes small businesses tick. And that’s why getting up to speed on making invoices is important. They’re all about making sure you get paid.

But invoices can take a while to get used to, especially if you’re new to preparing them and sending them out. So we’ve asked business owners who have been around the block a few times to give us their tips, tricks, and best practices for invoicing.

In this article, you’ll learn:

Use the links above now to skip ahead and quickly check some of the common issues around invoicing, such as snail mail versus email invoicing, how to get paid faster, and how to handle late paying customers

Let’s start with the basics.  

 

Choose the right credit card processor

Learn how to identify, compare and select the right credit card processor for your retail business

What to include on an invoice 

Make it as easy as possible for customers to pay you. If you’re taking payment from online banking, include bank account details. If you’re using services such as PayPal, make sure to include a link so that customers can pay with just one click. Setting your payment terms clearly and firmly will affect how quickly you get paid.

Information to help AP and AR teams

Including the following information will help both your accounts receivable (AR) processes and your client or customers’ accounts payable (AP) processes:  

  • The invoice number
  • Your business’s name
  • The client or customer’s name
  • The client or customer’s address
  • Your business’s address
  • The date of the invoice
  • The date payment is due
  • Description of goods
  • Quantities of goods
  • Sales tax payable
  • Total amount payable

Setting your payment terms clearly and firmly will affect how quickly you get paid, so make sure to include a standardized explanation about that on every invoice. 

 

How to send an invoice

When it comes to sending out your invoice, you have a number of options. 

By email or SMS

“Sending an invoice via email is still the easiest method for 2022,” believes Jake Smith, owner and managing director of Absolute Reg, a vehicle plate number supplier in the United Kingdom. “It is better than the traditional paper copy because sending an email only takes a few minutes to reach its recipient. It also prevents the invoice from any physical damage or potential loss because customers can quickly look up the invoice in their inbox every time they need it.”

But as you know only all too well, everyone already gets a lot of email. Stephen Light, the CMO of Nolah Mattress, said this means some invoices can get ‘lost in the shuffle.’ 

“With email invoicing, you have to be very deliberate about the subject line, which isn’t an issue over text. With both of these digital methods, there’s the major con that customers who prefer to be offline won’t be reached,” he said. 

With invoicing software

Accounting software like Xero or Quickbooks can automate the process for you. 

“SMBs and retailers should use secure, widely available, easy to operate and affordable invoicing software to prepare and send invoices to their customers in 2022,” said Patrick Crane, the founder and CEO of Love Sew, a sewing company with more than 300,000 customers. But bear in mind that some clients or customers may dislike the software you use, or they may have their own preference. 

Tip: Choose an invoicing software that creates aesthetic, itemized and simple to understand invoices so that the recipient isn’t put off by the payment request when you send it over.

Through a payment provider

“Your payment provider will have access to the right software to allow you to take payments through invoicing,” said Kristin Uptain, marketing manager of Redde Payments. “Invoicing through your payment provider is the best way to send invoices as they can generally give you better pricing and offers.” She said payment providers are often able to send small businesses detailed reporting of trends, customer data and inventory management too. 

By post

You might need to keep a printed and mailed option on hand for some customers too.

“A posted invoice may look more professional than an emailed one but there will be costs involved in printing and sending the invoice. And there is the chance it may become lost or damaged in the post or it may not reach the intended recipient, said James Crawford, co-founder of ecommerce platform, Deal Drop

Tip: Consider both the environmental impact and postage costs of snail mail invoicing.  

 

How to talk to your customers about invoices 

Preparing your invoices and sending them out is only half the battle. 

It doesn’t guarantee you will get paid on time.

Don’t worry though, there are many things you can do to speed up cash flow and encourage more stable payments.  

Explain payment terms clearly

Business owners should explain their payment conditions explicitly, before accepting a customer’s order. You should explain to each customer the payment due date, process and steps you take if payment is not received on time. This includes late payment penalties.

Offer different payment methods

People like to pay in different ways. Offering more than one payment option makes it easier for clients to pay, allowing you to get paid faster, believes David Bitton, co-founder and CMO of DoorLoop, a property management software for the real estate PropTech industry. “Give your customers a variety of payment methods, including credit cards, bank transfers, online payments and debit cards,” he said. 

Tip: Consider offering buy now, pay later (BNPL), a short-term financing option where customers agree to pay for their purchase in installments after a downpayment (typically 25%). 

Understand any payment difficulties

Make contact with clients as soon as possible after they’ve missed a payment, whether it’s by phone call or letter. “Establish what has caused them to miss their payment,” said Austin Dowse, CEO of Aimvein, an online shop for medical equipment and supplies. “Perhaps they’ve had issues with the amount owing, or they’re trying to sort out their finances with other creditors.”

Be timely with your responses

“If customers need support with their purchase, the last thing you want to do is leave them hanging,” said Mike Grossman, CEO of GoodHire

“If you’re slow with your responses, you might find it increasingly challenging to secure the payment. If you’re not responsive enough, the line of communication might go cold. This could mean having to send follow-up emails and calls for months to no avail, which is not good for your time management or cash flow,” he said. 

Consider the customer’s track record

Try to understand your client’s financial status and credit history, suggests Mike Chappell, co-founder and COO of FormsPal, which provides online legal forms. “When dealing with customers who have a history of timely payments, don’t bother sending follow-up emails. Customers that care about their reputation will be more likely to pay you on time if you can be patient,” he said.

Know when to cut your losses

“Every invoicing headache revolves around a central question: Is the payment worth it?” said Zachary Hoffman, CEO of Digital PR. “You can win payment from a client simply by threat of going to small claims court. The trouble is if you want to pay the legal fees and use your time to go that route.

“Then there’s the image problem,” he said. “A client you effectively have to sue to get payment isn’t going to work with you anymore—would it just be easier to cut losses? If the end result is the same, you need to look at your bottom line.” 

 

How a POS can help

But what if you’re a business that sells goods and services? Or a business that mostly makes its sales on the spot, with only the occasional need to even generate invoices? Well, your retail POS can do a lot of the heavy lifting. For example:

  • Lightspeed allows businesses to create, send and track invoices from our POS
  • Our accounting integration can link your POS and your accounting system too 
  • This link allows you to synchronize your bookkeeping data between the two

Your POS can also help you win more business and speed up cash flow, by helping you send quotations, convert them into invoices, and send your invoices with a text message and email to the client including a quick payment link. 

 

Getting good enough at invoices to grow

Whether you’re brand new to invoicing or just looking to update your payment processes, it always helps to keep up top speed with the latest tools and tricks for getting your business paid. Keep a cool head with late payers. Stick to sound payment processes. And get software to automate the boring bits. And soon you’ll conquer your invoicing challenges with ease. To learn more about how Lightspeed can help, talk to one of our experts.



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