World Travel Market 2018 Interview with Senior Exhibition Director, Mr. Simon Press



Exclusive HD video interview with Mr. Simon Press, Reed Exhibition’s Senior Exhibition Director – World Travel Market London. In this interview, filmed at Reed Exhibition’s offices in Richmond near London, England on 27 July, Steven Howard of TravelNewsAsia.com asks what sellers, buyers, trade visitors and media can expect from this year’s World Travel Market (WTM) in London.

We start the interview discussing the hugely successful Arabian Travel Market which took place at the end of April in Dubai, before moving on to talk about one of the world’s most popular and important travel trade shows, the WTM.

With only three months to go until WTM 2018 delegates start arriving in London for the show, we ask Simon how many exhibitors this year’s event has attracted, and which areas of the world have increased their participation.

We also talk about the registration process, which has only just opened, and you will discover why it opens so late and how Reed are this year giving delegates the option of using their social media channels to register.

We discuss how important all the forums and seminars that run alongside the event are to the WTM’s continued success, and how Simon responds to those potential sellers, such as hoteliers and others, that say with all the new technology that exists today, travel trade shows are much less important than they used to be and their precious marketing budgets can be used in much more creative and effective ways.

Simon tells us what media can expect from WTM 2018 and we ask how many buyers the show has attracted this year and where they are from. We also discuss what Reed is doing to cut waste at the WTM and to encourage delegates themselves to be more environmentally-friendly.

All this and much, much more in the video and podcast below.

The WTM 2018 will take place at ExCel in London from 5-7 November.

source

Leave a Reply

Your email address will not be published. Required fields are marked *